b+c Brandculture Strategy Director
BrandCulture partnered with financial services leader Total Merchant Services to launch the company’s powerful new point of sale and marketing solution for small businesses. The result was 'Groovv' with a unique brand featuring a distinct handmade papercraft vocabulary. Our work for Groovv spanned strategic positioning, naming, logo, visual vocabulary, video animation, sales collateral, web design and development, exhibit systems and trade advertising.
##strategic position #naming #strategic logo #visual vocabulary #video animation #web design and development #trade advertising